"Walrosse Cycles."He was famed for using his facial follicles to quite legitimately edge out in front for photo-finishes, a ploy that featured heavily in their advertising campaign.. Unfortunately, his reputation was forever tarnished when it was found that he was ingesting performance enhancing mackerel. Ironically this was discovered by the very cat in the poster, a white American longhair named "Kimmy" who was flown in especially to "soften" Lanze's appearance and appeal to a broader audience. Being the celebrity ambassador for the "Love Shrimp" foundation, an unfortunate association was then made with this most noble of causes for a very long time to come!
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